Entertainment

Watch all the best 2023 Super Bowl commercials

The halftime of this year’s Super Bowl continues its tradition of featuring ads with some of the world’s biggest celebrities

Updated 1 year ago · Published on 12 Feb 2023 4:00PM

Watch all the best 2023 Super Bowl commercials
Sylvester Stallone hangs precariously off his own chiselled face in Paramount's Mountain of Entertainment ad. – Screen grab, February 12, 2023

THE Super Bowl, the biggest event in American sports, has once again brought out the biggest icons to be featured in commercials. These high-budget advertisements, which air during the Super Bowl's exorbitant halftime, have become a tradition in the advertising world.

Fans are eagerly awaiting the commercial breaks, which are known to be some of the most talked-about moments of the Super Bowl.

This year, brands have not disappointed, with a star-studded lineup that includes Sylvester Stallone, John Travolta, Serena Williams, Adam Driver, and John Cena.

Here are the best commercials from Super Bowl 2023 so far.

Squarespace

While pondering how Squarespace can be a website that makes other websites, actor Adam Driver turns into many versions of himself.

Paramount+

Paramount's stalwart Mountain of Entertainment, a running gag of an ad for the past few years, brings in the big guns with Sylvester Stallone. In an ode to his 1993 blockbuster Cliffhanger, Stallone hangs precariously off his own chiselled face before succumbing to its mighty sneeze.

This is not just stunt-casting, however, as Stallone stars on Paramount+'s Tulsa King and the upcoming docuseries The Family Stallone.

PopCorners

Bryan Cranston and Aaron Paul return as their beloved characters to recreate a spoof of actual Breaking Bad scenes in the new ad.

Rakuten

For a new Super Bowl ad for cash-back shopping platform Rakuten, Alicia Silverstone slipped into a yellow tartan skirt to reprise her star-making turn in Amy Heckerling’s iconic 1995 comedy Clueless. 

Experian

WWE mega-star John Cena and his purple cow sidekick have returned for another Experian ad, this time, in a musical number celebrating Experian Boost, a tool that helps members improve their credit score by paying rent.

Heineken

While we can debate the merits of an alcohol-free beer – or another Ant-Man movie – we can all agree on Paul Rudd. – The Vibes, February 12, 2023

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